Great Print Advertising Strategies Start with a Strong Brand Image
Advertising is sometimes like a roll of the dice; sometimes it works, and sometimes it doesn't. In fact, most marketing professionals believe that 90% of advertising dollars are wasted: Mediocre creativity, irrelevant and poorly targeted advertising, wasteful messaging, and, most importantly, advertising clutter are some of the reasons advertising falls short of desired results.
This page is provided to give you some facts about advertising. Learn about the four essential elements that all advertisements must have. Also, understand what media mix is appropriate for your business. Next, decide on your goals and objectives for your advertising. Paul James Marketing can help you refine your goals and objectives to obtain the results you desire.
The Solution for Place and Newspaper Advertisements
Print advertising can work for your business. Most newspaper advertisement are so poorly constructed, that they have an exceptionally low ROI! Most of Paul James Marketing's customers run newspaper ads. After we worked with the company, their newspaper ads increased floor traffic and overall sales increases. Paul James Marketing can provide you with sound strategies to increase your top-line revenue with effective newspaper advertisements. Paul James Marketing has the graphic design experience to create your print advertisement--which will contain the four essential elements that every advertisement must have.
Your Newspaper Ad Salesperson Probably Lacks Marketing Skills
I've placed thousands of newspaper advertisements in the various newspapers, from local weekly to major dailies. I've met many newspaper advertising salespeople. None of them are trained in marketing, none were trained in mass communications, none were trained in graphic design, and none were trained in ROI. Your ad must create desire and your message must be aimed at your target customer. Salespeople just don't understand marketing! Paul James Marketing has consumer insight, and knows the circulation and readership of your print options in the Wisconsin marketplace. Contact Paul James Marketing to learn where to place your advertisement to achieve your profit goals.
If you wish to reach the right person for your product, you may wish to seek out a marketing professional. Paul James Marketing will design your traditional print, direct mail, yellow pages, or other print advertisements to achieve the results you desire.
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Register below now to learn more about print advertising. Or, sign up for The Marketing Bulletin to the left.
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