80 % of all Broadcast Advertisements are Ineffective
Let's start with some facts: Not all advertising is good, and, in fact, most advertising I've consumed is not effective. You do not have to settle for ineffective, mediocre advertising. Why do 80% of these businesses pay for bad advertising? The answer is that they don't know any better. I'm a marketing professional--not an auto mechanic, not a dentist, not a retailer! If I tried to fix my car, it probably wouldn't run. The same is true in reverse. If you're an expert manager, then you probably aren't as good at writing advertisements. If you're in the 80%, then you are better off talking with us.
We can fix your advertisements at no cost to you--that's right; no cost to you! This page is designed to give you the facts about television and cable TV advertising. Learn about the four essential elements that EVERY advertisement must have. Also, understand what media mix is appropriate for your business. You must also define your goals and objectives for your advertising. Paul James Marketing can help you refine your goals and objectives to obtain the results you desire.
Advertising seems like a roll of the dice; sometimes it works, and sometimes it doesn't. In fact, most marketing professionals believe that 90% of advertising dollars are wasted: Mediocre creativity, irrelevant and poorly targeted advertising, wasteful messaging, and, most importantly, advertising clutter are some of the reasons advertising falls short of results.
The Solution to Make Effective Advertisements
Television advertising is great for certain products. Television has an identified, measured audience, and you can match your product offering to the demographics of the television program's viewership. Most television salespeople, however, may direct you to television programs that are harder to sell, or have a lower viewership. Both situations will be less expensive than other offerings, and less effective. Worse yet, the salesperson may try to sell you with confusing numbers and "Cumes." Forget it! Call Paul James Marketing to get sound, realistic advice on the quality of the viewership of the program you're considering.
After almost 20 years working with marketing, I'm ready to reveal all my secrets for gaining big sales increases for your business. I've got all the insider marketing tips and resources you need to succeed. I'm a marketing professional. From the day I left my MBA program and joined an international consumer goods company, marketing has been my profession and my passion. I've been paid by some of the best companies to design marketing strategies designed to generate top-line sales growth. I've placed advertisements in just about every type of medium, and generated PR strategies to compliment most marketing communications. Multiple times.
Cable TV advertising is perfect for some products and services. The cable TV audience is segmented. This is a wonderful thing for marketers and advertisers alike. When you can identify your target audience, you can target your message to appeal to that segment. Thus, you don't waste your limited advertising budget on needless impressions.
The Skills to Create and Direct Effective Advertisements
All advertising will fail with poor execution and creativity. Paul James Marketing has the experience and creativity to script and direct an advertisement made specifically for broadcast television or cable TV. You will be assured of high-quality, educated execution of your advertisement. You don't have to be in the 80% majority--you can have professional, quality advertisements for your business.
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